A morning platform
Buffer finds Threads strongest between 6:00 and 11:00 on weekdays, with Wednesday at 12:00 its second-best slot. Hootsuite's picks run from Tuesday at 8:00 to Friday at 14:00, so the late morning is where both meet.
Weekdays, weakest on Saturday
Buffer's best days are Wednesday and Thursday and Hootsuite's is Tuesday. Buffer's weakest stretch is evenings from 18:00 and weekends, Saturday most of all.
Sprout Social and Metricool don't report Threads yet, so this guide rests on 2 studies, not 4.
Posting often beats posting perfectly
Threads moves faster than Instagram or LinkedIn, and in Buffer's data posting daily goes with stronger growth. Buffer adds that a steady pace matters more than volume, and replies to other people's threads count towards your presence too.
Sources and method
Every window in this guide is what a study's own page says, read on the date beside it. Where a study's overview and its page for one platform disagree, we used the platform page, which is newer and narrower.
The charts count how many of the studies name each hour or day. They show where the studies agree, not how much engagement an hour gets: no study publishes its raw numbers.
Buffer, The Best Time to Post on Social Media in 2026
52 million posts from over 200,000 accounts, 2024 and 2025. Median engagement rate by the hour a post went out. Read 8 November 2026.
Hootsuite, Best time to post on social media
Over 1 million posts in 118 countries, with Critical Truth. Engagement by the hour a post went out. Read 8 November 2026.