What is the best time to post on TikTok in 2026?

In the evening between 18:00 and 20:00, local time. Sunday is the day named most, though the studies split on weekends.

What is the best day to post on TikTok?

Sunday is named by 2 of 4 studies. Buffer ranks Saturday best and Sprout ranks weekends worst, so test a weekend day against a weekday evening.

Does posting time matter on TikTok?

Less than on X or LinkedIn. TikTok tests each video on a small group first, and Hootsuite notes it can take about 24 hours to be fully pushed out.

How many times a week should I post on TikTok?

2 to 5. Buffer's study of 11.4 million posts found that range gives up to 17% more views per post than posting once a week.

Can a scheduler post to TikTok at these times for me?

Yes. In Buzzmark, a social set that posts to TikTok starts with posting slots at 19:00 every day and 9:00 at weekends on the set's own clock. Once 10 of your posts have likes, comments, shares or saves, the slot grid marks your own best hours instead, and Prefill ticks them.

Best time to post on TikTok in 2026: days and hours

Best time to post on TikTok in 2026

The best time to post on TikTok in 2026 is in the evening between 18:00 and 20:00, your audience's local time, with Sunday the day named most.

The studies we read disagree more on TikTok than anywhere else: Buffer finds weekends strongest and Sprout finds them weakest. The evening is the answer with the most agreement.

Post 2 to 5 times a week, and judge a video only after its first full day.

Updated 8 November 2026 · 4 studies read

Evenings, after school and work

Buffer's 7.1 million TikTok posts do best from 18:00 to 23:00 and worst from 12:00 to 17:00. Metricool's peak is 18:00 to 20:00 on Sunday evening.

Hootsuite and Sprout disagree: Hootsuite names Thursday mornings, Sprout weekday afternoons from 14:00. A morning test is cheap, but the evening has the most studies behind it.

Each bar is how many of the 4 studies name it as a best time. Yellow bars have the most agreement. Local time.

The weekend question

Buffer ranks Saturday as TikTok's best day and Sunday at 9:00 as its best slot. Metricool also picks Sunday. Sprout ranks weekends weakest, and Metricool calls Saturday the quietest day.

With that split, post on Sunday and on one weekday evening, then let your own views decide between them.

Each bar is how many of the 4 studies name it as a best time. Yellow bars have the most agreement. Local time.

The first day decides more than the minute

TikTok shows a new video to a small group first and widens the audience if they watch. Buffer finds the first hour of engagement shapes how far it travels, and Hootsuite notes a video can take about 24 hours to be fully pushed out. Judge a post after a day, not after an hour.

BufferBest daysSat, SunBest hours9:00, 18:00 to 23:00Top slotSunday 9:00
Sprout SocialBest daysTue to FriBest hours14:00 to 18:00Top slotNone named
HootsuiteBest daysThu, SatBest hours7:00 to 11:00Top slotNone named
MetricoolBest daysSunBest hours18:00 to 20:00Top slotSunday evening

How often to post on TikTok

Buffer's study of 11.4 million TikTok posts from over 150,000 accounts found the biggest lift comes from posting 2 to 5 times a week: up to 17% more views per post than posting once. TikTok's own advice, as Hootsuite reports it, is 1 to 4 posts a day, which few small teams can keep up.

Sources and method

Every window in this guide is what a study's own page says, read on the date beside it. Where a study's overview and its page for one platform disagree, we used the platform page, which is newer and narrower.

The charts count how many of the studies name each hour or day. They show where the studies agree, not how much engagement an hour gets: no study publishes its raw numbers.

Buffer, The Best Time to Post on Social Media in 2026
52 million posts from over 200,000 accounts, 2024 and 2025. Median engagement rate by the hour a post went out. Read 8 November 2026.
Sprout Social, Best times to post on social media in 2026
Nearly 2 billion engagements across about 307,000 profiles. When engagement happens, hour by hour. Read 8 November 2026.
Hootsuite, Best time to post on social media
Over 1 million posts in 118 countries, with Critical Truth. Engagement by the hour a post went out. Read 8 November 2026.
Metricool, Best time to post on social networks
Per-network studies of professional accounts, such as 24.4 million Instagram posts from 375,118 accounts. Read 8 November 2026.

Also cited

Buffer, How often should you post on TikTok (11.4 million posts)

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