Buzzmark
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Buzzmark vs Metricool

Metricool measures many brands. Buzzmark writes each post in your voice.

Metricool is a planning and analytics tool that's cheap per brand, with ads dashboards, competitor tracking and a free plan. Its AI drafts on a few credits a month, from instructions it writes out of your past posts. Buzzmark writes each post in the voice it reads from your website, checks every draft and makes the pictures for it.

Checked November 5, 2026

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At a glance

Metricool's side is what its own pages said on November 5, 2026, in US dollars, excluding VAT. "Not stated" means we couldn't find it on those pages. Sources are at the foot of the page.

Buzzmark
Metricool
Price and plans

Starting price

Buzzmark: $29 a month on Growth, $24 paid yearly
Metricool: $25 a month on Starter for up to 5 brands, $20 paid yearly

Free trial

Buzzmark: Yes. 7 days, $0 due today (card up front)
Metricool: Partly. No trial on its site; a free plan with 20 posts a month, no card

Platforms you can post to

Buzzmark: 6: Instagram, LinkedIn, Facebook, X, Threads and TikTok. Google Business and Reddit coming soon
Metricool: Yes. 10: Instagram, Facebook, Threads, X, LinkedIn, TikTok, Pinterest, YouTube, Google Business and Bluesky; X is $10 extra per account

Posts a month

Buzzmark: Yes. Unlimited on every plan
Metricool: Yes. Unlimited on paid plans, reviewed past 600 a month per brand; 20 on Free
Writing

AI that writes posts

Buzzmark: Yes. Buzz writes posts, threads, newsletters and articles: 75 to 600 a month
Metricool: Partly. An AI assistant with 20 credits per brand a month on Starter, 35 on Advanced

How it learns your voice

Buzzmark: Yes. Read from your website, before your first post
Metricool: Yes. Writes its AI instructions from your past posts; needs at least 15

A check on every draft

Buzzmark: Yes. Hive check scores every draft 0 to 100, and machine phrasing is rewritten before you see it
Metricool: No. Not stated

A version per platform

Buzzmark: Yes. Yes, edit one and the others keep their words
Metricool: Yes. Yes, edit by network

AI pictures

Buzzmark: Yes. 20 to 200 a month, and they can use your own product photos
Metricool: No. No AI pictures; Canva and Adobe Express connect instead

AI video

Buzzmark: No. Not offered: Buzzmark writes and makes pictures. Video you film yourself posts on every plan
Metricool: No. Not stated
Planning and measuring

Best times to post

Buzzmark: Yes. From your own post history, per platform
Metricool: Yes. A heatmap per network from your audience; general studies where a network gives no data

A time zone per brand

Buzzmark: Yes. Yes, each brand posts on its own clock
Metricool: Yes. Yes, each brand can set its own

Numbers per post

Buzzmark: Yes. Every post, in each platform's own words
Metricool: Yes. Per post on every network; X history kept 30 days

Comments inbox

Buzzmark: Yes. Instagram, Facebook, Threads and LinkedIn comments
Metricool: Yes. Comments and messages on 6 networks, and Google Business reviews; X messages need the add-on

Research on competitors and news

Buzzmark: Yes. Scout: 3 to 60 runs a month
Metricool: Partly. Up to 100 competitors on paid plans; news and trends not stated

After a post goes out

Buzzmark: Yes. Auto-repost and auto-plug on X, and recycle
Metricool: Partly. First comment on 5 networks and lists that recycle posts; auto-repost and auto-plug not stated
Team and tools

Team and approvals

Buzzmark: Coming soon. Coming soon: 5 seats and approvals on Reach, unlimited seats on Scale
Metricool: Partly. One person on Starter; members, roles and approvals from Advanced ($67)

API

Buzzmark: Coming soon. Coming soon, on every plan
Metricool: Partly. From Advanced ($67)

AI apps (MCP)

Buzzmark: Yes. Claude, ChatGPT, Grok, Cursor and any MCP app, on every plan
Metricool: Yes. On every plan, Free included

Open source

Buzzmark: No. No
Metricool: No. No

What Metricool does well

  • Analytics that go deep: competitors, reports as PDF or slides, and dashboards for Meta, Google and TikTok ads.
  • A free plan with no card, and an MCP server that works on it.
  • Cheap per brand: 50 brands for $159 a month, paid yearly.
  • AI instructions written from your own past posts, per network.
  • An inbox that takes Google Business reviews and YouTube comments too.

When Metricool is the better choice

  • You report on many brands or clients, and want ads in the same dashboard.
  • You write your own posts and mostly need scheduling and numbers.
  • You post to Pinterest, YouTube or Bluesky.
  • You want a free plan to start with.

Where Buzzmark is different

  • A voice before your first post

    Metricool writes its AI instructions from your past posts, and needs at least 15 to do it. Buzzmark reads your website and products, so a brand that has hardly posted still gets its voice on day one, and it keeps learning from what you publish.

  • Writing is the plan

    Metricool's Starter has 20 AI credits per brand a month, spent by length. Buzzmark's Growth writes 75 Buzz a month, and a post counts once however many channels it goes to.

  • Every draft is checked

    Each Buzz gets a Hive check, a score from 0 to 100 for how much it sounds like you, and machine phrasing is rewritten before you see it.

  • Pictures for the post

    Metricool makes no AI pictures and sends you to Canva or Adobe Express. Buzzmark makes 20 a month on Growth, and they can use your own product photos.

The plans, side by side

Monthly price, and the monthly price when paid yearly, in US dollars excluding VAT.

Buzzmark

  • Growth

    $29 a month

    $24 paid yearly

    1 brand, 5 channels, 75 Buzz and 20 AI pictures a month

  • Reach

    $49 a month

    $41 paid yearly

    3 brands, 20 channels, 300 Buzz and 100 AI pictures a month

  • Scale

    $99 a month

    $83 paid yearly

    10 brands, 50 channels, 600 Buzz and 200 AI pictures a month

Metricool

  • Free

    $0 a month

    1 brand, 20 posts a month, no LinkedIn or X, 5 AI credits

  • Starter 5

    $25 a month

    $20 paid yearly

    Up to 5 brands, unlimited posts, 20 AI credits per brand

  • Starter 10

    $45 a month

    $36 paid yearly

    Up to 10 brands, the rest as Starter 5

  • Advanced 15

    $67 a month

    $53 paid yearly

    Up to 15 brands, team and approvals, API, 35 AI credits per brand

  • Advanced 50

    $210 a month

    $159 paid yearly

    Up to 50 brands, the rest as Advanced 15

A brand is one profile on each network. X is $10 a month extra per account on every plan. Advanced 25 is $107 ($85 paid yearly), and more than 50 brands is priced on request. Extra analytics, comment-to-message flows and the hashtag tracker are add-ons.

Buzzmark or Metricool?

More answers in the FAQ

Sources

Read on November 5, 2026. Prices and features change: check the other tool's own pages before you decide.

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